Chorus Bolsters Cold Storage Strategy with Appointment of Industry Veteran Chris Norris
24-Year Grocery Veteran Joins Mission to Transform Food Supply Chains through Science-Backed Antimicrobial Innovation
Marlborough, MA – June 10, 2025 – Chorus, a technology company redefining pathogen control in indoor environments, today announced the appointment of Chris Norris to lead business development for the food cold storage sector. Norris brings 24 years of product innovation and strategic leadership from The Kroger Co., where he played a key role in launching transformative retail technologies and go-to-market strategies.
“Chris’s operational insight and innovation track record make him the ideal partner to help scale Chorus in the food cold storage market,” said David Johnson, Chief Commercial Officer. “He understands how to take promising technology and turn it into measurable outcomes for customers managing complex, margin-sensitive businesses.”
Driving Innovation with Real-World Impact
At Kroger, Norris helped build the company’s original R&D team, creating intellectual property that continues to power millions of customer experiences. Among his achievements was the launch of
Store Mode, an in-store platform that used geofencing to transform customer navigation and create new revenue streams.
“Grocery and foodservice teams don’t have time for shiny objects. Solutions must work and prove value fast,” said Norris. “Chorus does that with patented technology that is designed to extend freshness, reduce waste, and support food safety without disrupting operations.”
A Science-First Approach to Cold Chain Risk
Norris was drawn to Chorus for its scientific rigor and practical application in environments often overlooked for innovation. His experience troubleshooting spoilage issues across Kroger’s vast cold chain gave him a firsthand view of the stakes.
"Chorus has engineered a rare technology, rooted in hard science but built for frontline teams," he said. "It tackles persistent issues that customers have long accepted as unavoidable."
Market Focus and Growth Strategy
In his new role, Norris will lead outreach across grocery and foodservice, with an emphasis on high-risk environments like produce coolers and back-of-house walk-ins – spaces where even minor air quality improvements can drive major gains in shelf life, compliance, and margin.
“The real value is where freshness and compliance overlap,” he noted. “Even small environmental improvements can unlock big gains. Chorus delivers that with simplicity and scale.”
Looking ahead, Norris will build customer relationships, strategic partnerships, and scalable channels to drive growth and meet rising demand for solutions that improve outcomes in fresh produce.
About Chorus
Chorus is advancing a science-forward approach to pathogen control for healthier, more stable indoor spaces. Its flagship system, Chorus Gro™, uses ultra-low-dose chlorine dioxide (ClO₂) to deliver precision air and odor control. Designed for seamless integration and real-time monitoring, the system supports exceptional air quality, reduced variability, and operational simplicity – in spaces where it matters most.
